Asia Pacific Journal of Marketing and Logistics: Volume 23 Issue 2

The effects of respect and rapport on relationship quality perception of customers of small healthcare firms

Siti Haryati Shaikh Ali, Nelson Oly Ndubisi

Consequent upon the intense competitive nature of today's business environment, service businesses are seeking for the most creative but effective means of attracting and…

Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia

Yew Chong Tan, Felix Mavondo, Steve Worthington

The paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing…

In‐store marketing: a strategic perspective

Kim‐Shyan Fam, Bill Merrilees, James E. Richard, Laszlo Jozsa, Yongqiang Li, Jayne Krisjanous

The purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects…

Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains

Rajesh Rajaguru, Margaret J. Matanda

The purpose of this paper is to explore the effects of inter‐organisational compatibility on inter‐organisational information systems (IOIS) integration and supply chain…

Analyzing key determinants of online repurchase intentions

Chai Har Lee, Uchenna Cyril Eze, Nelson Oly Ndubisi

The rapid changing internet environment has created a competitive business landscape, which provides opportunities and challenges for a variety of businesses. One of these…

The impact of rebranding on club member relationships

Carolin Plewa, Vinh Lu, Roberta Veale

The purpose of this paper is to evaluate the response of members to a rebranding strategy implemented by a member‐owned organisation. More specifically, the authors examine the…

Small business marketing and relationship marketing in Asia Pacific

Nelson Oly Ndubisi