Asia Pacific Journal of Marketing and Logistics: Volume 29 Issue 1

Editorial

Domain-specific market segmentation: a wine-related lifestyle (WRL) approach

The purpose of this paper is to illustrate the use of a domain-specific research instrument (the wine-related lifestyle (WRL)) to determine the different lifestyle-related wine…

Cross-cultural comparison of consumer pre-purchase decision-making: Anti-aging products

The purpose of this paper is to investigate the cultural differences in female consumers’ motivation to purchase appearance-enhancing products, particularly anti-aging creams.

Nostalgic advertising in India: a content analysis of Indian TV advertisements

The purpose of this paper is to examine the presence of nostalgic advertising in Indian television and its execution with reference to extent of information disclosure, level of…

Intents of green advertisements

The purpose of this paper is to explore intents of green advertisements.

Understanding young consumers’ tendencies regarding eco-labelled products

The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey.

The effect of new product design and innovation on South Korean consumer’s willingness to buy

The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to…

Own brand strategy of the Japanese apparel manufacturers

The purpose of this paper is to highlight the own brand strategies undertaken by Japanese apparel manufacturers, and illuminate the characteristics of those apparel manufacturers…

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

The purpose of this paper is to investigate the impact of social media marketing activities on brand loyalty, value consciousness and brand consciousness.

Discriminant analysis in export research: an imperative for methodological rigor

The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future…

Agile supply chain management (ASCM): a management decision-making approach

The purpose of this paper is to determine agile supply chain management (ASCM) among SMEs in manufacturing-related services sector. The study propose that entrepreneurial…

Market segmentation and pricing strategies based on product platform

The purpose of this paper is to examine the issue of optimal pricing strategies for two substitutable products from the same product platform and the effects of variations in…

An analysis of product-place co-branding: the case of Ceylon Tea

The purpose of this paper is to evaluate the applicability of the strategic place brand-management model (SPBM) for a product-place co-branding context, focussing on Sri Lanka’s…