Asia Pacific Journal of Marketing and Logistics: Volume 19 Issue 1

Advertising creativity: The view across the meeting room and across cultures

Railton Hill, Lester W. Johnson, Kevin Pryor, Mhd. Helmi Abd. Rahim

The study aims to extend knowledge of practitioner beliefs amongst advertising agency creatives across three countries – Australia, New Zealand and Malaysia – regarding factors…

Economic development and channel evolution in The People's Republic of China

Ling Yi, Eugene D. Jaffe

The objective of this study is to develop a model for analyzing the relative importance of facilitating and constraining factors that determine changes in the structure of…

Correlates of successful brand advertising in China

Susan H.C. Tai

This study aims to investigate the relationship between successful brand advertising campaigns in China and various factors such as message/creativity, media selection, market…

Global internet use and access: cultural considerations

Wen Gong, Zhan G. Li, Rodney L. Stump

This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors…

The effects of single‐message single‐source mixed word‐of‐mouth on product attitude and purchase intention

Ho Lai Ying, Cindy M.Y. Chung

This study seeks to investigate how attitude towards and purchase intention of a product will be affected by involvement level and presentation order of positive and negative…

Entertainment software: suddenly huge, little understood

Frank Alpert

In less than three decades the entertainment software industry has emerged as a huge industry, with sales larger than Hollywood movie box office sales. Yet, little is known about…

Emerald at 40

Rebecca Marsh

Editorial

Ian Phau