Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 6

The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention

Qiuxiang Zhou, Yongjian Pu, Chun Su

This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable…

Reasons for resistance to e-waste recycling: evidence from an emerging economy

Muhammed Sajid, K.A. Zakkariya

The purpose of this paper, an empirical research, is to identify the psychological and functional barriers that result in e-waste recycling resistance.

Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia

Lisana, Yonathan Dri Handarkho

This research aims to investigate the significant influence of social factors based on the social impact theory against service quality factors based on uncertainty avoidance…

Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation

Jingjing Shi, Fang Huang, Fang Jia, Zhilin Yang, Mingjie Rui

Existing empirical studies emphasize the role of customer preference measurement accuracy (CPMA) on customized product quality while neglecting the role of manufacturing…

Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective

Shu-Chiung Lin, Hsiao-Ting Tseng, Farid Shirazi, Nick Hajli, Pei-Tzu Tsai

Based on the stimulus-organism-response theory, this research constructs the influence of the stimulus factors of the live-streaming shopping environment on consumers'…

When do price discounts become attractive? A study comparing discount strategies on consumer perceptions

Wee Kheng Tan

While regular price discount (RPD) promotions remain popular, marketers have also introduced gambled price discounts (GPDs) in recent years. There is a need to understand the…

The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning

Sara Quach, Felix Septianto, Park Thaichon

Underpinned by the fit-fluency framework, this research aims to explore the effect of visual entropy (i.e. the neatness or disorder of food presentation) on the likelihood to…

Customers' dining choice using meal ordering apps: insights from China and Indonesia

Adnan Muhammad Shah, Abdul Qayyum, KangYoon Lee

Meal ordering apps (MOAs) have transformed the customers' dining habits, particularly during mobility restrictions of the COVID-19 pandemic. Under the theoretical cover of the…

Toward a better understanding of the attitude–behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis

Tatiana Anisimova, Jan Weiss

Previous research has found mixed evidence of an attitude–behavior gap in organic food consumption. However, the complex mechanisms underlying this gap warrant further…

The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam

Dinh Toan Nguyen, Dang Ha Anh Le, Linh Giang Truong, Ngan Giang Truong, Viet Vinh Vu

The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.

Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market

Jianming Wang, Ninh Nguyen, Xinru (Angie) Jiang, Hoang Viet Nguyen, Muhammad Abid Saleem

COVID-19 and its measures such as physical distancing have shifted consumer payment behaviors toward cashless payment. Physical distancing is likely to remain a norm for some time…

Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?

Jaspreet Kaur, Rambabu Lavuri, Park Thaichon, Brett Martin

The purpose of this study is to examine the impact of scarcity and the Lifestyles of Health and Sustainability (LOHAS) consumption tendency on the purchase intention of organic…

A stimulus-organism-response perspective to examine green hotel patronage intention

Ling Ling Tan

This study aims to investigate the relationships among monetary cost (stimulus), perceived greenwash fear, attitude and perceived behavioural control (organism-related factors…