Table of contents - Special Issue: Branding in Asia
Guest Editors: Professor T.C. Melewar, Dr Sharifah Alwi
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Pi‐Fang Hsu, Fang‐Lei LinThe purpose of this paper is to design a model for selecting brand names on the basis of the perceptions of enterprises.
Measuring shopping values of Malaysian retail consumers
Jeannot Abdul Karim, Mukesh Kumar, Sofiah Abd RahmanThe purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales…
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour
Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi, Rongwei Chu, Ting‐Hsiang TsengThe purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional…
The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers
Ting ChiThe purpose of this paper is to propose and empirically examine a consumer perceived value (CPV) formation model in the context of the US casual sportswear market. The effects of…
Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach
S.J. Gorane, Ravi KantThe purpose of this paper is to identify the supply chain management enablers (SCMEs) and establish relationships among them using interpretive structural modeling (ISM) and find…
Branding in the Asian context: a Malaysian perspective
Sharifah Faridah Syed Alwi, T.C. MelewarThe purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained…
Regional and country ethnocentrism: broadening ASEAN origin perspectives
Kai‐Uwe Seidenfuss, Yunus Kathawala, Keith DinnieThe purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of…
Brand‐extension feedback effects: an Asian branding perspective
Abhishek Dwivedi, Bill MerrileesMost of the literature on feedback effects emanates from the West, and is thus relevant to Western brands. The purpose of this paper is to model the impact of brand‐extensions on…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau