Asia Pacific Journal of Marketing and Logistics: Volume 34 Issue 7

What motivates Vietnamese enterprises to upgrade in global value chains? Closing the intention-behavior gap

Dung Phuong Hoang, Ngoc Thang Doan, Thi Cam Thuy Nguyen

Upgrading in global value chains (GVCs) has become a crucial strategy for enhancing competitive advantage and attaining higher profitability, especially among firms in developing…

Determining criteria interaction and criteria priorities in the freight village location selection process: the experts' perspective in Turkey

Mehmet Pekkaya, Nuh Keleş

Considering the contribution of freight villages (FVs) to the economy and sector, transportation cost advantage, environmental externalities, labor costs, employment, etc…

The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process

Kuo-Ning Liu, Clark Hu

The purpose is to understand the importance of brand experience in the Taiwan hotel branding process; also, this study is to investigate the moderating effect of brand experience…

Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance

Xuejiao An, Lin Qi, Jian Zhang, Xinran Jiang

This paper aims to find out the factors that influence the choice of dual innovation strategies in the process of knowledge pricing and transaction between first-mover and…

Effects of quantity promotional frames on inaction inertia

Hsin-Hsien Liu, Hsuan-Yi Chou

Inaction inertia is the phenomenon in which people are less likely to accept an opportunity after having previously missed a relatively superior one. This research explores how…

Does independent goal interdependence impair dynamic capability? The mediating role of supplier integration and the moderating role of internal integration

Linbo Yang, Joo Seng Tan, Chenjing Gan

Rapidly changing technological and marketing environments challenge the survival of business organizations. Developing dynamic capability is critical in helping companies respond…

Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen, Edmund Goh

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Objective vs subjective design newness

Billy Sung, Nicole Hartley, Eric Vanman, Reyhane Hooshmand

The paper aims to examine whether (1) deviation of design (i.e. objective design newness) is distinct to consumers' perception of design newness (i.e. subjective design newness…

Perceived constraints to sex tourism overseas: scale development and validation

Tianyu Ying, Jun Wen, Edmund Goh, Shaohua Yang

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is…

Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective

Asif Ali Safeer, Yun Chen, Muhammad Abrar, Nilesh Kumar, Amar Razzaq

The study aims to investigate the impact of perceived brand localness (PBL) and perceived brand globalness (PBG) on brand authenticity (BA) to predict consumers' attitudes toward…

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source

Lin Wang, Zhihua Wang, Xiaoying Wang, Yang Zhao

The purpose of this paper is to assess the influence mechanism of the word-of-mouth reputation of influencers.