Table of contents
Selecting the location of distribution centre in logistics operations: A conceptual framework and case study
Vinh Van Thai, Devinder GrewalThis paper presents the outcomes of a study of the choice of location for distribution centres in logistics operations. A conceptual frame work of location selection for…
Complaints of Asian shoppers toward Global Retailer: A content analysis of e‐complaining to Carrefour Korea
Cheol ParkIn the discount store area, foreign large retailers such as Wal‐mart, Carrefour, and Costco fight hard with domestic retailers in Korea. The Korean customer is a judge in the…
Partners relationship management of e‐logistics networks
Maro Vlachopoulou, Vicky Manthou, Dimitris FolinasThe establishment of an integrated Partner Relationship Management (PRM) system can potentially address several aspects of channel collaboration in a digital environment and…
Green advertising effects on attitude and choice of advertising themes
Clare D’Souza, Mehdi TaghianThe aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low…
The pricing behavior of firms in the Chinese iron and steel industry
Zhilong Tian, Yuanqiong He, Changxu Zhao, Guangxi YiCompared with the fierce price competition in 1998, the well‐order price competition is witnessed in Chinese iron and steel industry now and the pricing behaviors of steel firms…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau