Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 4

The effectiveness of perceived social support in discount stores in Korea

Chanho Song, Haakon T. Brown, Rahmatullah Rami Tameez

The purpose of this study is to bridge the gap in literature to examine social support that customers receive from their relationships with frontline service providers in discount…

The drivers of desirability in scarcity marketing

Tser Yieth Chen, Tsai Lien Yeh, Ya Jou Wang

Marketers make an effort to affect consumers through scarcity marketing thus shaping the perception of scarcity and creating desirability for consumers. To expand the…

Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence

Abaid Ullah Zafar, Jiangnan Qiu, Mohsin Shahzad, Jie Shen, Tahseen Ahmed Bhutto, Muhammad Irfan

Considering the rapid adoption of social media among consumers and organizations, this study intends to examine the impact of online bundle promotions and contextual interactions…

The matching effect of anthropomorphized brand roles and product messaging on product attitude

Yuanqiong He, Qi Zhou, Shuojia Guo, Jie Xiong

This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude.

Sustainable plastic clothing and brand luxury: a discussion of contradictory consumer behaviour

Ken Kumagai

This study examines consumer behaviour based on product sustainability and brand luxury. The purpose is to provide strategic suggestions to apparel companies attempting to invest…

The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation

Millissa Fung Yi Cheung, Wai Ming To

This study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and…

Brand experience and brand loyalty: is it a matter of emotions?

Rania B. Mostafa, Tamara Kasamani

Based on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of…

“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption

Tingting Mo

The transgenerational influence of inherited family capital on consumers' luxury consumption has been studied recently in the mature luxury market. However, little research…

Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer

Yonathan Dri Handarkho

This study aimed to understand mobile payment (MP) continuance usage in physical settings from trust and social experience perspective. A theoretical model was proposed based on…

Smartphone use and travel companions' relationship

Wee Kheng Tan, Kuan-Ju Lu

The impact of smartphone use at tourist destinations on the relationship of travel companions and trip satisfaction remains unclear. This study considers differences in relational…