Asia Pacific Journal of Marketing and Logistics: Volume 31 Issue 1

Fuels sales through retail chains and their store traffics and revenue

Hojin Jung, Kyoung-min Kwon, Gun Jea Yu

Using panel data on gasoline and grocery transactions in Korea, the purpose of this paper is to empirically explore the effect of a retail chain store’s establishment of on-site…

Social and psychological determinants of value co-creation behavior for South Korean firms: A consumer-centric perspective

Sungjoon Yoon, Eun-Mi Lee

In view of the increasing importance of creating values that require shared societal responsibilities to be borne by not just firms but customers as well, the purpose of this…

Extending a TAM–TTF model with perceptions toward telematics adoption

Nai-Hua Chen

The purpose of this paper is to examine a framework integrating the technology acceptance model (TAM), individuals’ task–technology fit (TTF) and perceptions toward adopting…

Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence

Ying Wang, Ebru Genç

The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the unique characteristics of Asian consumers.

Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust

Shahab Aziz, Maizaitulaidawati Md Husin, Nazimah Hussin, Zahra Afaq

The purpose of this paper is to investigate the factors that affect one’s attitude and intentions towards family takaful schemes, apart from evaluating the mediating role of…

Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks

Hani H. Al-Dmour, Raed Salah Algharabat, Rawan Khawaja, Rand H. Al-Dmour

The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit…

How do relational variables affect export performance? Evidence from Malaysian exporters

Abdel Hafiez Ali Hasaballah, Omer Faruk Genc, Osman Bin Mohamad, Zafar U. Ahmed

The purpose of this paper is to analyze the influences of relational variables on export performance and the interactions among relational variables in the emerging market context…

What drives green persistence intentions?

Hung-Che Wu, Ching-Chan Cheng

The purpose of this paper is to explore the structural relationship between green persistence intentions and their seven drivers – green authenticity, green perceptual evaluation…

The influence of shopping on subjective well-being in China: Tradition-directedness and trust as moderators

Shaowen Ni, Kenichi Ishii

With the development of the economy, Chinese consumers increasingly seek and emphasise hedonic value over utility value when shopping. The purpose of this paper is to examine the…

Organic food consumerism through social commerce in China

Anum Tariq, Changfeng Wang, Yasir Tanveer, Umair Akram, Zubair Akram

The purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three…

Ranking of choice cues for smartphones using the Best–Worst scaling method

Luis Pinto, Erdener Kaynak, Clement S.F. Chow, Lida L. Zhang

The number of studies on the use of choice cues in the purchase decision of a smartphone does not appear to be extensive, given the size and rate of growth of the market…

Quantifying the degree of supply chain leagility and assessing its impact on firm performance

Masih Fadaki, Shams Rahman, Caroline Chan

The purpose of this paper is to investigate the supply chain leagility proposing all supply chains are leagile with different magnitudes of leanness and agility. A new index…

Customer behavior analysis using real-time data processing: A case study of digital signage-based online stores

Ganjar Alfian, Muhammad Fazal Ijaz, Muhammad Syafrudin, M. Alex Syaekhoni, Norma Latif Fitriyani, Jongtae Rhee

The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The…

Expectancy disconfirmation: Effects of deviation from expected delay duration on service evaluation in the airline industry

Alan Kai Ming Au, Alan Ching Biu Tse

The purpose of this paper is to examine the effect of expectancy disconfirmation on passengers’ reactions to airline delays.