Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises

Abstract

Purpose

This study aims to investigate the impact of technological turbulence on entrepreneurial orientation (EO) in Chinese e-commerce enterprises. It also examines the mediating roles of business ties and political ties, and the moderating effect of transaction uncertainty on these relationships.

Design/methodology/approach

A sample of 173 Chinese e-commerce enterprises was analyzed using survey data. Structural equation modeling was employed to test the proposed hypotheses, including the direct effects of technological turbulence on EO, the mediating roles of business and political ties, and the moderating effect of transaction uncertainty.

Findings

The results indicate a positive correlation between technological turbulence and EO. Business ties mediate the relationship between technological turbulence and EO, while political ties do not. Transaction uncertainty negatively moderates the relationship between business ties and EO but does not significantly affect the relationship between political ties and EO. Additionally, EO positively impacts market performance.

Originality/value

This study extends the understanding of how external environmental factors, such as technological turbulence, influence EO in the context of Chinese e-commerce. It highlights the differential roles of business and political ties and provides insights into the moderating effects of transaction uncertainty. The findings offer practical implications for e-commerce firms seeking to enhance their entrepreneurial capabilities in turbulent environments.

Citation

Yang, J., Qi, M., Du, Y., Chen, Z. and Zhou, L. (2024), "Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises", Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-07-2024-0993