Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 12

Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention

Liang Xiang, Hyun Jung Park

This study investigated the anthropomorphism of the pandemic virus and its downstream effects by examining how warnings trigger viewers' risk perceptions and motivate them to…

The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables

Bijeta Shaw, Sanjit K. Roy, Ankit Kesharwani, Sebastiaan van Doorn, Arnold Japutra

The increased usage of smartphones has made mobile payment services (MPS) popular among millennials, but it is uncertain if this shift in behavior is temporary due to situational…

Metaverse in marketing and logistics: the state of the art and the path forward

Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming Tan

Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer…

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asif Ali Safeer, Thanh Tiep Le

Customer relationships and transforming customers into evangelists are imperative in today's world. Therefore, this study aimed to examine the influence of online brand experience…

The dark side of mobile apps: when and how technical security matters for in-app purchases?

Yulong (David) Liu, Henry F. L. Chung, Zuopeng (Justin) Zhang, Mian Wu

This research aims to explore the dark side of mobile applications by investigating the role of apps' technicality and app security in the mechanism of user satisfaction, app…

What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality

Chun-Ming Chang, Chiahui Yen, Szu-Yu Chou, Wen-Wan Lo

This study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and…

Effect of green advertising attitude on collectivist consumer behavior: an integrative approach

Joseph Lok-Man Lee, Vanessa Liu, Calvin Cheng

Unlike traditional products and services, customer motivation to purchase green products/services may be due to non-marketing factors, such as their personal values about health…

Understanding young Chinese consumers' preferences for foreign clothing brands: a behavioural approach

Daniel Esteban May, Sara Arancibia, Calvin Wang, Nigel Hill, Karl Behrendt

This research explores the purchasing behavioural drivers of young Chinese consumers purchasing foreign clothing brands. The aim is to include a range of drivers identified by…

Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example

Yi Zhang, Dongxin Zhang

The economy of China has developed rapidly, and its international status has quickly risen in the past 30 years. China is shifting from a major exporter into a major consumer…

How streamer channels influence luxury brand sales in live streaming commerce: an empirical study

Guoxin Li, Peiwen Tang, Jiao Feng

This study aims to understand how different levels of streamer channels influence luxury brand sales in live streaming commerce. This study also seeks to understand the conditions…

The UAM service network: multi-objective and multi-period design for UAM airports

Jeongjoon Boo, Seung Yeob Lee, Byung Duk Song

The next generation of mobility is arising, and various challenging mobilities have entered the limelight. One of the most exciting of these is urban air mobility (UAM), and one…

Influence of robots service quality on customers' acceptance in restaurants

Tejas R. Shah, Pradeep Kautish, Khalid Mehmood

This study aims to examine the impact of AI service robots on restaurant customers' engagement and acceptance and the moderating role of robot anthropomorphism on the relationship…

Research on the influence of online fitness user engagement on value co-creation behavior

Gaofu Liu, Haonan Yang, Jing Nie

Value co-creation is a new initiative for enterprises to form a competitive advantage, and user engagement is the basis for achieving value co-creation; nevertheless, few studies…

The relationship among relationship-selling, celebrity attachment and customer engagement

Ching-Wen Yeh

This study explores the relationship among relationship-selling, celebrity attachment and customer engagement.