Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 9

Storescape and customer loyalty: employee citizenship behaviour towards customers as a catalyst

Mohammadbagher Gorji, Sahar Siami, Louise Grimmer, Martin Grimmer

The purpose of the current paper is to examine the relationship between storescape (retail's physical and social environment factors) and customer loyalty (CL) and how employee…

Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology

Jin Su, Xiao Tong

This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology.

Salespersons' self-monitoring, psychological capital and sales performance

Xiaoyan Wang, Ping Li, Yi Zheng, Ling (Alice) Jiang, Zhilin Yang

Drawing on conservation of resources (COR) theory and the motivation-opportunity-ability (MOA) framework, this study examines how salespersons' self-monitoring and psychological…

Architectural design and consumer experience: an investigation of shopping malls throughout the design process

Ye Yuan, Gang Liu, Rui Dang, Stephen Siu Yu Lau, Guanhua Qu

The purpose of this paper is to identify the design elements of environmental features that affect consumer experience in shopping malls and develop a comprehensive understanding…

The mechanism leads to successful clickbait promotion in WeChat social media platforms

Matthew Tingchi Liu, Jin Xue, Yongdan Liu

This study aims to examine how the clickbait headlines influence the perceived source credibility, subjective norm, perceived benefit and purchasing intention of customers on…