Asia Pacific Journal of Marketing and Logistics: Volume 34 Issue 5

What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender?

Michael Volgger, Claudia Cozzio, Ross Taplin

The effectiveness of a message to persuade tourists to consume healthier and more ecological food may be influenced by (1) the message content, (2) the message sender and (3) the…

Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand

Piriya Pholphirul, Pungpond Rukumnuaykit, Teerawat Charoenrat, Akkaranai Kwanyou, Kitisak Srijamdee

The objective of this study is to determine how service marketing strategies affect enterprises in the tourism and hospitality industry, especially, operators in small towns that…

Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China

Bowen Zhang, Frank J. Mulhern, Yingying Wu, Margaret Xu, Wenqi Wang, Liang Gao

Recognizing the differences between generations Y and Z, this exploratory study uses generational cohort theory as a framework to examine the brand perception of McDonald's, an…

What drives customers towards mobile shopping? An integrative technology continuance theory perspective

Nikunj Kumar Jain, Dimple Kaul, Priyavrat Sanyal

Existing studies examine the effect of mobile service quality (M-S-QUAL) on shoppers' intent to continue mobile shopping using various theoretical lenses to understand its…

The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy

Stephanie Kay Ann Cheah, Brian Low

The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on…

A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts

Tzong-Ru Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira, Göran Svensson

The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context…

Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior

Haiqing Shi, Taiwen Feng, Zhiyi Li

The purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects…

Network-aware credit scoring system for telecom subscribers using machine learning and network analysis

Hongming Gao, Hongwei Liu, Haiying Ma, Cunjun Ye, Mingjun Zhan

A good decision support system for credit scoring enables telecom operators to measure the subscribers' creditworthiness in a fine-grained manner. This paper aims to propose a…

What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan

Muhammad Shehzad Hanif, Min Wang, Muhammad Usman Mumtaz, Zeeshan Ahmed, Waqas Zaki

Acceptance and use of mobile shopping as the preferred shopping medium is becoming the new normal today. The proliferation of mobile shopping practices follows unsteady growth…

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Mahima Shukla, Vranda Jain, Richa Misra

The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and…

The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

Ruoshi Geng, Ruijie Sun, Jie Li, Fan Guo, Wangshuai Wang, Gong Sun

This paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational…