Asia Pacific Journal of Marketing and Logistics: Volume 28 Issue 1

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Tam Duc Dinh, Khuong Ngoc Mai

The purpose of this paper is to integrate guerrilla marketing characteristics into advertising model through which the perceived effects of guerrilla marketing on Gen Y are…

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

Weisheng Chiu, Ho Keat Leng

– The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior.

Apparel firms’ corporate social responsibility communications: Cases of six firms from an institutional theory perspective

Hongjoo Woo, Byoungho Jin

Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of…

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

Madhurima Deb, Gautam Sinha

The purpose of this paper is to investigate the impact of culture on religiosity, cosmopolitanism, and ethnocentrism on attitudes towards foreign products, among two religious…

Consumer xenocentrism in China: an exploratory study

Rene Dentiste Mueller, George Xun Wang, Guoli Liu, Charles Chi Cui

Marketing research has focussed more on in-group favoritism and out-group derogation (i.e. ethnocentrism) than out-group favoritism and in-group derogation (i.e. xenocentrism)…

The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countries

Sotaro Katsumata, Junyi Song

– The purpose of this paper is to examine the country-of-origin (COO) effect on product evaluation to determine the different effects of COO in Asian nations.

Market orientation, distributor relationship, and return on assets : Optimizing distribution performance for industrial firms

Chiquan Guo, Yong Wang

The purpose of this paper is to explore how market orientation is related to relationship building outcomes in the downstream distribution process. The authors examine the role of…

External drivers of entry mode decisions of a higher education institution

Mei Teh Goi

– The purpose of this paper is to examine the impact of cultural distance, governance quality, and market attractiveness on attachment of agents with a university.

Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services

Paramaporn Thaichon, Charles Jebarajakirthy

The purpose of this paper is to examine the influence of quality perception on customers’ repurchase behaviour in home internet services. Specifically, it was found that…

Matching volatile demand with transportation services in Vietnam: A case study with Gemadept

Albert Tan, Olli-Pekka Hilmola, Do Huy Binh

Demand for retail transportation is typically volatile, and it is driven by the end of period (month) spiky deliveries. This is especially the case in emerging markets. The…

Editorial

Ian Phau