Asia Pacific Journal of Marketing and Logistics: Volume 31 Issue 2

Cooperative game-based profit allocation for joint distribution alliance under online shopping environment: A case in Southwest China

Longxiao Li, Xu Wang, Yun Lin, Fuli Zhou, Shan Chen

In the context of sharing economy and online shopping, establishing a stable urban joint distribution alliance (JDA) is extremely necessary for the entire logistics service…

Advancing customer experience practice and strategy in Thailand

Yan Chi Tiffany Tivasuradej, Nam Pham

The purpose of this paper is to provide a broad preliminary overview and critical viewpoint on the current state of customer experience innovation and strategy in Thailand.

Attract customers with a cold look: when do we prefer cold representative

Zhipeng Xie, Jing Zhao, Tao Wang

The purpose of this paper is to examine the contradictory effect of coldness in advertisement and brand logo design.

Domains of Living and key demographics: Their impact on luxury consumption behavior of affluent Qataris

Khurram Sharif, Norizan Kassim, Mohd Nishat Faisal

The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers’ Domains of Living (DoL). DoL were…

Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence

Chao Liu, Zheshi Bao, Chuiyong Zheng

The purpose of this paper is to explore motivations that drive consumers’ purchase intention in social commerce, and then examine whether social presence can work as a moderator…

What makes fashion consumers “click”? Generation of eWoM engagement in social media

Artha Sejati Ananda, Ángel Hernández-García, Emiliano Acquila-Natale, Lucio Lamberti

The purpose of this study is to investigate the perceived exposure of fashion consumers to different types of fashion brands’ social media marketing (SMM) actions in social media…

Vlog and brand evaluations: the influence of parasocial interaction

Matthew Tingchi Liu, Yongdan Liu, Lida L. Zhang

The purpose of this paper is to investigate the marketing results of video blogging (vlogging). In particular, the authors are interested in understanding which video bloggers…

Consumer attitude towards sales promotion techniques: a multi-country study

Kim-Shyan Fam, Pedro Q. Brito, Mahesh Gadekar, James E. Richard, Ugtakh Jargal, Wenchao Liu

The purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes…

Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls

Jihyun Lee, Yuri Lee

The purpose of this paper is to examine the relationship between online retail therapy and consumers’ attitudes towards online fashion shopping malls (ATO) based on the…

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

Angelina Nhat Hanh Le, Mai Dong Tran, Dong Phong Nguyen, Julian Ming Sung Cheng

The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual…

Experiential marketing, social judgements, and customer shopping experience in emerging markets

Ali Ihtiyar, Mehmet Barut, Hatice Gulsah Ihtiyar

The purpose of this paper is to examine the influence of experiential marketing modules, service quality and social judgement on experiential values of young customers. The paper…

The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications

Bosul Yoo, Sotaro Katsumata, Takeyasu Ichikohji

The purpose of this paper is to examine the driving factors of user innovation behaviors using the case of smartphone applications to estimate the indirect and direct effects of…

Athletes’ brand equity, spectator satisfaction, and behavioral intentions

Jae-Ahm Park, Jun-Mo Sung, Jae-Man Son, Kyunga Na, Suk-Kyu Kim

The purpose of this paper is to examine the relationships among an individual athlete’s brand equity, overall spectator satisfaction at sporting events and behavioral intentions.

Factors influencing agents’ bargaining power and collaborative innovation

Yung-Heng Lee, Min-Ren Yan

The purpose of this paper is to identify the factors influencing bargaining decisions and systematically develop a framework to support collaborative innovation within a strategic…