Table of contents
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran KhanAdopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement…
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Sriparna Basu, Keng-Boon OoiThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.
Unraveling the mechanism of social media application addiction among college students: the moderating role of self-regulation
Hao Zhang, Mengjie Dong, Xueting ZhangThis study seeks to explore the impact of “fear of missing out” (FOMO) and “psychological enhancement” (PE) on addiction to social media applications, subsequently influencing…
How social media marketing activities affect brand loyalty? Mediating role of brand experience
Sushant Kumar, Jung-Kuei HsiehIncreasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to…
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference
Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng, Qiaoling LinCultivating loyal customers is a pressing concern for streamers. The present study investigates how to build interpersonal relationships with streamers and whether different…
E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction
Fazila Jalil, Jianhua Yang, Manaf Al-Okaily, Shafique Ur RehmanThis study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain…
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode
Jie Wu, Nan Guo, Zhixin Chen, Xiang JiThe purpose of this paper is to analyze manufacturers' production decisions and governments' low-carbon policies in the context of influencer spillover effects.
Does consumer knowledge about sustainable-fashion impact intention-to-buy?
Jinghe Han, Arch George Woodside, Eunju KoThis study proposes and empirically tests the hypothesis that most consumers differ significantly in how accurately they express knowledge about what experts define as indicators…
The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms
Fei-Fei Cheng, Meng-Hsu Hsu, Chin-Shan WuThis study adopted the collaborative consumption triangle to explore the influence of online food delivery platforms (OFDP) on consumer purchase intentions. It investigates the…
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias
Eunsong Yim, Kwangmin ParkThis research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium…
Color congruence on Instagram: the role of flow and aesthetic experience
Pin Luarn, Chiao-Chieh Chen, Yu-Ping ChiuSocial media has emerged as a prominent platform for marketers and brands to disseminate brand-related information. This study aims to investigate the impact of color congruence…
Research on mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the moderating role of error management climate
Yi Zhang, Jingyi Zhao, Jian QinIn the era of the service economy, the personalized needs of customers are increasing rapidly. It often occurs that front-line employees bend organizational rules to help…
Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption
Lingling He, Miaochan Lin, Shichang Liang, Lixiao Geng, Zongshu ChenThis research explores the impact of classical aesthetics (e.g. order and symmetry) and expressive aesthetics (e.g. creativity and distinctiveness) on consumer green consumption.
How names and shapes correspond to the nature of products: an evaluation of auspicious foods
Jong-Hyeong Kim, Hanqun SongRestaurant operators often use auspicious connotations embedded in the names and shapes of dishes to increase consumers’ purchase intentions. However, the interaction effect of…
The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters
Ryuta IshiiIt is important for an exporting manufacturer to motivate its foreign channel partners to sell and promote its products. An excellent way to motivate such foreign channel partners…
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study
Xiaoli Tang, Xiaolin Li, Zefeng HaoBased on sensory marketing theory and cognitive appraisal theory, this study investigates whether and how the background visual complexity of live-streaming affects consumers'…
Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances
Lin Wang, Meng Zhao, Jiangli Zhang, Yufang WangCompensatory consumption focuses on the psychological value of products. Special agricultural products have symbolic and social functions that effectively meet psychological needs…
Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming
Jie Li, Zui Tao, Nadilai AisihaerThis study investigates whether the visualization of agricultural products influences consumers’ purchase intentions in the context of farmer-assisted livestreaming in China…
How social values gained from sharing travel experiences influence tourists’ satisfaction: moderated mediation effect of onsite mobile sharing behaviour
Jose Weng Chou Wong, Ivan Ka Wai Lai, Shan WangWhile travelling, tourists like to use mobile technology to share their travel experiences. This study aims to understand how the social value gained by tourists from sharing a…
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences
Bin Liu, Jing Sun, Zongsheng HuangWe investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.
How travel live streaming servicescape affects users' travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis
Siyu Ji, Bo Pu, Wenyuan SangIt is unclear what constitutes the tourism live streaming (TLS) servicescape and how it affects users' travel intention (TI). The study aims to explore the composition of the TLS…
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services
Tsu-Wei YuThis study explores the mediating effects of relationship marketing orientation (RMO) and service quality orientation (SQO) on market orientation, selling orientation, and…
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type
Hao-Yue Bai, Yi-Wen Bao, Jung-Hee KimThis research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users' app usage intention…
Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services
Daria Plotkina, Hava Orkut, Meral Ahu KarageyimFinancial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and…
When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels
Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan SaleemDrawing upon social exchange theory, this research investigates the interplay of corporate philanthropy, environmental marketing strategy, relationship quality, greenwashing, and…
Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective
Suruchi Singh, Shubhomoy BanerjeeThis study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption…
How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement
Siyu Gao, Bilin ShaoThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement…
Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being
Shaoqing Zhang, Sihong Zhang, Yuan ZhangThis study aims to investigate mechanisms and boundary conditions of the impact of customer engagement strategies (CESs) on customer loyalty (CL) based on goal-framing and…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau