Asia Pacific Journal of Marketing and Logistics: Volume 23 Issue 3

Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects

Nitin Gupta

The purpose of this paper is to empirically substantiate if the forces of globalization are impacting consumer culture and behavioral traits in a developing country (India).

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Rajat Roy, Ryan Chau

The purpose of this research is to explore how a successful global and a local brand may compete side by side in an existing market place based on consumer‐based brand equity and…

Executives social representation of rurality and product adaptation: A case of rural markets in India

Guda Sridhar, Debiprasad Mishra

The purpose of this paper is to demonstrate the rationale and method for studying product adaptation in rural markets.

Service worker behaviours and service setting facets – consumers' perspective

Ajith Paninchukunnath, Anita Goyal

This paper aims to uncover service worker behaviours and service setting facets contributing to satisfaction/dissatisfaction during critical service encounters in the context of…

Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage

Manoj Edward, Sunil Sahadev

The study attempts to chart out the role of switching costs in the interrelationships between perceived value, perceived service quality, customer satisfaction, and customer…

Automated service quality as a predictor of customers' commitment: A practical study within the UAE retail banking context

Mohammad Ahmad Al‐Hawari

The main purpose of this paper is to highlight the significance of automated service factors, customer trust, and delight in customer commitment within the United Arab Emirates…

Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems

John McDonnell, Amanda Beatson, Chih‐Hsuan Huang

Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. This study attempts to empirically examine…

Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model

Mu‐Chen Chen, Kuo‐Chien Chang, Chia‐Lin Hsu, I‐Ching Yang

By applying Kano model, this study attempts to investigate the categorization of home delivery quality elements derived from service convenience model and their impact on customer…

Vietnam's state‐owned enterprise reform: An empirical assessment in the international multimodal transport sector from the Williamson's TCE perspective

Phuc Nguyen, Lin Crase

Under the pressure of competition from non‐state‐owned enterprises (non‐SOEs) since the Renovation in 1986, the Government of Vietnam has sought to reform state‐owned enterprises…

Editorial

Ian Phau