Asia Pacific Journal of Marketing and Logistics: Volume 34 Issue 2

Language constraints in hotel attributes and consumers' offendedness associated with behavioral intentions

Naeem Akhtar, Xianglan Chen, Umar Iqbal Siddiqi, Guojun Zeng, Tahir Islam

To address critical research gaps in the extant literature, the present study develops a model that links language constraints in hotel attributes—core and facilitating––with…

The influence of trust and relationship commitment to vloggers on viewers' purchase intention

Yangyang Chen, Matthew Tingchi Liu, Yongdan Liu, Angela Wen-yu Chang, Jerome Yen

This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by…

Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

Hitoshi Tsuchiya, Yu-Min Fu, Stephen Chi-Tsun Huang

The purpose of this paper is to explore differences in the behavioural intentions of consumers in different countries, i.e. Japan, UK and Taiwan by employing a customer-based…

The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products

Chuong Hong Pham, Hung Vu Nguyen, Mai Thi Thu Le, Long Thanh Do, Phuong Thi Tung Nguyen

This paper employed the self-determination theory (SDT) to examine the synergistic impacts of intrinsic, extrinsic and prosocial motivations in promoting sustained…

The role of a mega-sporting event in attracting domestic tourists: the case of Seoul

Yunduk Jeong, Sukkyu Kim

Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement…

Shaping employee green behavior: a multilevel approach with Pygmalion effect

Ziying Mo, Matthew Tingchi Liu, Peiguan Wu

The purpose of this study was to theorize and examine a Pygmalion perspective in how leader and coworker expectations predict in-role and ex-role employee green behavior (EGB).

Examining drivers and outcomes of social media brand engagement

Civilai Leckie, Abhishek Dwivedi, Lester Johnson

This study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand…

Islamic bank trust: the roles of religiosity, perceived value and satisfaction

Abror Abror, Dina Patrisia, Yunita Engriani, Idris Idris, Shabbir Dastgir

This study aims to examine the relationship between trust and its antecedents, i.e. customer satisfaction, perceived value and religiosity. The moderating roles of religiosity on…

Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19

Jun Wen, Carol Chunfeng Wang, Edmund Goh, Zhaohui Su, Tianyu Ying

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

Effect of benefits and risks on customer's psychological ownership in the service industry

In-Tae Lee, Jinyong Choi, Sangyoo Kim

The authors investigate the antecedents of psychological ownership from the customers' perspective by applying employee psychological ownership (EPO) to human resource management.

International higher education brand alliance: the role of brand fit and world-mindedness

Kyung-Min Kim, Benjamin Nobi, Sangwon Lee, Chad Milewicz

This research investigates three major research questions. First, how does brand alliance type, defined by a partner's location and brand quality, affect consumers' emotional…