Asia Pacific Journal of Marketing and Logistics: Volume 26 Issue 2

An empirical study on continuance intention of mobile social networking services: Integrating the IS success model, network externalities and flow theory

Lingling Gao, Xuesong Bai

Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of…

An empirical model of home internet services quality in Thailand

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

This study aims to investigate the antecedents to service quality and their relationship with affective evaluations of customers of internet service providers (ISPs) in Thailand…

A unified perspective on the factors influencing consumer acceptance of internet of things technology

Lingling Gao, Xuesong Bai

With recent advances in internet technologies, internet of things (IoT) technology is having an increasing impact on our daily lives, and beginning to offer interesting and…

Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version

Hsiu-Ju Chen, Tzu-Hui Sun

Different from general goods, games are intangible. Games of limited-amount version are much more expensive. However, the value of games cannot be actually validated, while buyers…

A qualitative inquiry of multi-brand loyalty: Some propositions and implications for mobile phone service providers

Farzana Quoquab, Norjaya Mohd. Yasin, Rozhan Abu Dardak

It is evident that most consumers are polygamous and are loyal to several brands within a particular product or service category. This circumstance is coined as “multi-brand…

Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls

Arpita Khare, Dhiren Achtani, Manish Khattar

The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts…

Testing and validation of a hierarchical values-attitudes model in the context of green food in China

Toula Perrea, Klaus G. Grunert, Athanasios Krystallis, Yanfeng Zhou, Guang Huang, Yue Hue

Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way…

On the use of structural equation modeling in marketing image research

Yamen Koubaa, Rym Srarfi Tabbane, Rim Chaabouni Jallouli

– The purpose of this paper is to assess the use of structural equation modeling in one specific field of marketing research, the image research.

Editorial

Ian Phau