Table of contents
An examination of audio and visual cue framing within Australian in‐cinema advertisements
Michael Jay Polonsky, Bronwyn Hanson, Suzanne Hartsuyker, Vesna NovacevskiUses Resnik and Stern’s content analysis criteria to examine audio and visual information of in‐cinema slide advertisements within one regional market in Australia to determine…
816
The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
Craig Julian, Aron O’CassExamines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…
2455
American executives’ perceptions of the business climate of the two emerging markets of India and China
Bhagaban Panigrahi, Fred O. Ede, Stephen CalcichPresents the results of an empirical investigation into American executives’ perceptions of business climates in India and China. Addresses six distinct issues cocnerning economy…
1827
The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais
Chanthika PornpitakpanInvestigates the effect of adaptors’ race and cultural adaptation on attraction when American salespersons adapt to Thai buyers. Suggests that the results support the hypohtesis…
612
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau