An examination of audio and visual cue framing within Australian in‐cinema advertisements

Abstract

Uses Resnik and Stern’s content analysis criteria to examine audio and visual information of in‐cinema slide advertisements within one regional market in Australia to determine whether two types of cues are compatible or reinforce one another. Suggests that there was extensive information framing for a narrow set of information cues. States that there were also significant differences in the types of audio and visual cues, which might result in conflicting information being communicated or information overload.

Citation

Polonsky, M.J., Hanson, B., Hartsuyker, S. and Novacevski, V. (2002), "An examination of audio and visual cue framing within Australian in‐cinema advertisements", Asia Pacific Journal of Marketing and Logistics, Vol. 14 No. 1, pp. 3-18. https://doi.org/10.1108/13555850210764909