American executives’ perceptions of the business climate of the two emerging markets of India and China

Abstract

Presents the results of an empirical investigation into American executives’ perceptions of business climates in India and China. Addresses six distinct issues cocnerning economy, management, marketing, government, labour and finance. Attempts to establish the homogeneity of internal consistency of the shortened version of Buntzman’s 31 item scale used in the study. Surveyed 110 US businessmen working in these countries. Suggests that findings show India to possess a more favourable business climate but perceive China’s economy to be better.

Citation

Panigrahi, B., Ede, F.O. and Calcich, S. (2002), "American executives’ perceptions of the business climate of the two emerging markets of India and China", Asia Pacific Journal of Marketing and Logistics, Vol. 14 No. 1, pp. 40-58. https://doi.org/10.1108/13555850210764882