Table of contents
A less‐developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence
Hamin, Greg ElliottThis paper seeks to examine the concept of “consumer ethnocentrism” (CE) and its impact on product evaluation and preferences among Indonesian consumers.
Mediated effects of export promotion programs on firm export performance
A.K. Shamsuddoha, M. Yunus AliThe impact of export promotion programs (EPPs) on firm export performance (FEP) has received little attention in the export literature. This paper attempts to investigate the…
The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis
Khong Kok Wei, Mahendhiran NairThe aim of this paper is to examine the degree of how customer service management (CSM) affects perceived business performance measures (PBPM) in Malaysian banks and finance…
The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities
Sunita Prugsamatz, Robin Pentecost, Lars OfstadThis study aims to extend the knowledge and literature on which information sources influences (explicit service promises such as advertising, personal selling; implicit service…
Online word‐of‐mouth: a comparison of American and Chinese discussion boards
John Fong, Suzan BurtonThe important influence of peer recommendations on consumer purchases has been strongly established. However, the growth of electronic discussion boards has created a channel for…
ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau