Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 6

Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform

Xing Zhang, Yongtao Cai, Yiwen Li, Yan Zhou

This paper aims to clarify the impact of information asymmetry on users' payment rates and examine the role of perceived uncertainty (PU) and acceptable price (AP) in the…

The impact of new energy vehicle information sources on mass consumers' purchase intentions: an investigation in China

Yongqing Xiong, Qian Cheng, Yukang Xiong, Mingyan Liao

This study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China.

The role of transactive memory system of inter-organizational collaboration in innovation and performance

Ami Fitri Utami, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi Ekaputra

This study assesses how the transactive memory systems (TMS) framework extends to cross-organizational ties. This research also treats TMS dimensions (i.e. knowledge…

Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

Won-jun Lee, Moon-Kyung Cha

The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to…

Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

Abdul Aziz Azdel, Khairil Wahidin Awang, Raja Nerina Raja Yusof, Mohd Hafiz Hanafiah

This paper delves into the multi-faceted factors influencing the adoption and utilisation of online travel agencies (OTAs) for reserving hotel accommodations. The study aims to…

What motivates users to keep WhatsApp statuses: a scale development study

Murugan Pattusamy, Prasanta Kr Chopdar

Despite the immense popularity of WhatsApp, there needs to be more reliable and valid scales for identifying and measuring users' motivation behind frequent WhatsApp status…

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Takumi Kato, Yuko Endo, Sayu Fujiwara, Yu Zhu, Takahiko Umeyama, Susumu Kamei

As a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool…

Blockchain-based Logistics 4.0: enhancing performance of logistics service providers

Jiajun Tan, Wai Peng Wong, Chee Keong Tan, Suriyan Jomthanachai, Chee Peng Lim

Technology is the lifeline for the logistics industry, and it has been immensely disrupted by the emerging blockchain technology. This paper has two main objectives. The first is…

A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention

Jikai Zhu, Pengyu Li, Jingbo Shao

This study aims to delve into the varying impacts of different types of emotions conveyed through retailers' review request texts on consumers' intention to write a review.

Perceived risk-based sport spectator segmentation during the pandemic situation

Taeahn Kang, Rei Yamashita, Hirotaka Matsuoka

Although many attempts to discover key segments of sport spectators have been extant, little segmentation effort has been made to reflect pandemic situations such as the COVID-19…

Dollar or percentage? The effect of reward presentation on referral likelihood

Hao Chen, Shuangkang Hao

Addressing the significant differences between referral programs and traditional promotional marketing, this paper aims to investigate and examine the impact of how reward-related…

The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

Shuman Wang, Chunlin Yuan, Yue Liu, Hakil Moon

This paper explores how the blockchain food traceability system (BFTS) affects consumers' affective brand commitment and subsequent willingness to pay premium prices.

A systematic literature review on vlog marketing: thematic analysis and future research directions

Peilin Zhang, Najmul Hasan, Raymond Chiong, Chih-Wei (Fred) Chao

The aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for…