Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 12

Table of contents

Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets

Ugur Burak Aydin, Umit Alniacik

This study examines the interaction between sales control systems and firm level strategic orientations and their joint effects on company performance in B2B context. Independent…

297

How do live-streamers attract their consumers: insights from a multi-group analysis

Jie Xiong, Feng Li

The rapid development of e-commerce live streaming is inseparable from the important role of live-streamer. However, research exploring the impacts of live-streamers’…

716

The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation

Xinyu Nie, Liangyan Wang, Eugene Y. Chan

This study examines how the visual cues (i.e. positioning in cobranding advertising) influence the luxury evaluation.

470

Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention

Siyi Dai, Ping Xiao, Huimin Li

Virtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one…

279

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim, Huanzhang Wang

This study aims to explore how perceived usefulness and perceived ease of use affect users' sensory experience and behavioral experience in the metaverse context, and explore the…

432

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Yang Sun, Wenmei Ding, Xuhui Wang, Xiaoxue Ren, Mustika Sufiati Purwanegara

The study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation…

380

Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing

Hsiu-Hua Chang

Sharing food through online communities is an effective channel for quickly exchanging edible food, avoiding food waste and promoting environmental sustainability. This study…

83

How do temporal psychological distance and grandiose narcissism affect tourists’ travel motivation and attraction visit intention?

Wee Kheng Tan, Chieh-Yu Yang

Literature has paid limited attention to narcissism’s influence on tourism. The pre-trip planning stage involves temporal psychological distance, where decision-making regarding…

148

Omnichannel word-of-mouth genesis: the confluence of online-offline experiences, social influence and skepticism

Eunye Jeong, Hyeon Jo

This research aims to examine the integral elements of omnichannel retailing, an evolving approach that blends online and offline shopping experiences. It focuses on how various…

275

Intention-behaviour gap in organic food consumption: a dual-moderated mediation model

Thi Thu Trang Nguyen, Thi Phuong Linh Nguyen

The paper is aimed at examining the mediating role of action and coping plans in reducing intention-behaviour gap as a function of underlying perceived self-efficacy [action…

212

Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches

Bikramjit Rishi, Atul Shiva, Ritika Sharma Israney

The phenomenal growth in dog ownership, dog-related products and services consumption, and the development of the pet industry emphasizes the need for a deeper understanding of…

199

Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty

Tianye Ling, Rui Zhao, Hyungshim Jang

Drawing on self-determination theory, a person-centered approach was used to investigate how the satisfaction and frustration of the basic psychological needs of autonomy and…

219
Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

e-ISSN:

1758-4248

ISSN-L:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau