Asia Pacific Journal of Marketing and Logistics: Volume 36 Issue 12
Table of contents
Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets
Ugur Burak Aydin, Umit AlniacikThis study examines the interaction between sales control systems and firm level strategic orientations and their joint effects on company performance in B2B context. Independent…
How do live-streamers attract their consumers: insights from a multi-group analysis
Jie Xiong, Feng LiThe rapid development of e-commerce live streaming is inseparable from the important role of live-streamer. However, research exploring the impacts of live-streamers’…
The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation
Xinyu Nie, Liangyan Wang, Eugene Y. ChanThis study examines how the visual cues (i.e. positioning in cobranding advertising) influence the luxury evaluation.
Disassembling the components of virtual clothing presentation: exploring their impact on consumers' perception and purchase intention
Siyi Dai, Ping Xiao, Huimin LiVirtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one…
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim, Huanzhang WangThis study aims to explore how perceived usefulness and perceived ease of use affect users' sensory experience and behavioral experience in the metaverse context, and explore the…
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
Yang Sun, Wenmei Ding, Xuhui Wang, Xiaoxue Ren, Mustika Sufiati PurwanegaraThe study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation…
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing
Hsiu-Hua ChangSharing food through online communities is an effective channel for quickly exchanging edible food, avoiding food waste and promoting environmental sustainability. This study…
How do temporal psychological distance and grandiose narcissism affect tourists’ travel motivation and attraction visit intention?
Wee Kheng Tan, Chieh-Yu YangLiterature has paid limited attention to narcissism’s influence on tourism. The pre-trip planning stage involves temporal psychological distance, where decision-making regarding…
Omnichannel word-of-mouth genesis: the confluence of online-offline experiences, social influence and skepticism
Eunye Jeong, Hyeon JoThis research aims to examine the integral elements of omnichannel retailing, an evolving approach that blends online and offline shopping experiences. It focuses on how various…
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model
Thi Thu Trang Nguyen, Thi Phuong Linh NguyenThe paper is aimed at examining the mediating role of action and coping plans in reducing intention-behaviour gap as a function of underlying perceived self-efficacy [action…
Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches
Bikramjit Rishi, Atul Shiva, Ritika Sharma IsraneyThe phenomenal growth in dog ownership, dog-related products and services consumption, and the development of the pet industry emphasizes the need for a deeper understanding of…
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty
Tianye Ling, Rui Zhao, Hyungshim JangDrawing on self-determination theory, a person-centered approach was used to investigate how the satisfaction and frustration of the basic psychological needs of autonomy and…
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ISSN:
1355-5855e-ISSN:
1758-4248ISSN-L:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau