Journal of Consumer Marketing
Issue(s) available: 247 – From Volume: 1 Issue: 1, to Volume: 41 Issue: 7
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A cross-generational analysis of second-hand online shopping: comparing GenX, millennials and GenZ
Cristina Calvo-Porral, Nuria Viejo-FernándezThe purpose of this study is to examine whether there are differences in second-hand online shopping behavior driven by the generational cohort.
E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment
Agnitra Das Sarma, Juhi Gahlot Sarkar, Abhigyan SarkarThis paper aims to investigate the impact of perceived variety on consumers’ online shopping cart abandonment (OSCA). It also discerns how e-tail format (single- vs multi-brand)…
Psychological reactance in assertive green advertising: addressing the role of individual values
Thomas Freudenreich, Elfriede PenzGrounded in the psychological reactance theory, this study aims to explore more effective strategies to promote environmentally friendly mobility preferences by examining the…
The components of perceived quality and their influence on online re-purchase intention
Rahul Kumar, Varsha Jain, Jacqueline Kilsheimer Eastman, Anupama AmbikaThis study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon reviews.
Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing
Jimmy Wong, Amy WongApplying the Innovation Resistance Theory, this study aims to examine the effects of contextual and trait stressors on consumer engagement and wellbeing in the context of service…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel
Further Information
