Journal of Consumer Marketing: Volume 36 Issue 5

The moderating effect of temporal distance on partitioned vs combined pricing

This paper aims to explore how temporal distance influences the evaluation of partitioned pricing.

Parent and peer behavior: fueling adolescent binge drinking intentions?

Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains…

Understanding parental mediation of violent television commercials

This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of…

Dissonant cognitions: from psychological discomfort to motivation to change

Many western consumers have become sensitive to the negative effects of their consumption levels in many product categories and those new attitudes are challenging their habitual…

Religion, science and secularization: a consumer-centric analysis of religion’s functional obsolescence

This paper aims to offer a marketing perspective to the multidisciplinary debate on whether religion is expanding, declining or resurging in contemporary and allegedly secular…

Boomerang effect of incentive reminders during shopping trips

This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.

Internet and prevalence of relative thinking

Research demonstrates that individuals display relative thinking – the tendency to consider relative savings rather than just absolute savings in their decisions to search for a…

The role of implicit learning in logo substitution

Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of…

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

The purpose of this paper is to introduce the concept of customer’s value to the retailer (CVR) from a marketing perspective. CVR is a broad concept that has two components…

Active and wealthy Brazilian older adults: identity and consumption motivations

This paper aims to explore the relationship between identity construction and consumption motivation of the socially active and wealthy Brazilian older adults, applying a new…

Fostering beneficial consumer responses to in-feed sponsored articles

This paper aims to explore content-related factors that can foster beneficial consumer responses to one kind of native advertising: in-feed sponsored articles. Specifically…

What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches

This paper aims to investigate customers’ experiences with Airbnb by text-mining customer reviews posted on the platform and comparing the extracted topics from online reviews…

Social norm-based gamification to promote eco-friendly food choice

Digital applications and thus new digital intervention possibilities such as gamification have made their way into our everyday lives. This paper aims to examine to what extent…

CEO change and the perception of enhanced product: an implicit theory perspective

This paper aims to investigate the influence of implicit self-theories and the change in CEO of a firm after product failure on consumers’ preference of the enhanced product.

Information exchange in social networks for health care

This paper aims to uncover the predictors of information exchange in social networking for health (SNH) care.

Erratum