Journal of Consumer Marketing: Volume 14 Issue 1

Understanding consumer database marketing

Denise D. Schoenbachler, Geoffrey L. Gordon, Dawn Foley, Linda Spellman

As consumer marketers have become increasingly disenchanted with traditional “shotgun” mass‐media approaches to reaching customers, database marketing has emerged as the answer to…

The super automotive category killer: why now? What future?

David J. Urban, George E. Hoffer

While “category killers” have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used‐car…

Conceptualizing self‐monitoring: links to materialism and product involvement

Beverly A. Browne, Dennis O. Kaldenberg

The relationship of self‐monitoring to buying behavior and to the consumer’s value system is controversial and not well understood. The study examined the relationship between…

Development of consumer behavior patterns among Chinese children

James U. McNeal, Chyon‐Hwa Yeh

Explores the consumer behavior patterns of urban Chinese children as a primary and an influence market. Examines, as primary consumers, their income, spending and saving patterns…

The flexible executive mindset: how top management should look at tomorrow’s markets

Gene R. Laczniak, Robert F. Lusch

The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high‐level…