Journal of Consumer Marketing: Volume 16 Issue 5

Misplaced marketing: When marketing misplaces the benefits of education

Herbert Jack Rotfeld

Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are…

Riding the coat‐tails of a positive review: rave reviews and attitude transfer

Kenneth J. Chapman, Andrew Aylesworth

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences the…

Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

Stavros P. Kalafatis, Michael Pollard, Robert East, Markos H. Tsogas

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework…

Determining factors in family purchasing behaviour: an empirical investigation

Eva Martínez, Yolanda Polo

Analyses the factors which determine family purchase behaviour. The family has traditionally been considered as an important decision‐making unit with respect to the large…

It’s who you know: intracultural differences in ethnic product consumption

Ed Chung, Eileen Fischer

Reports a study of 214 Chinese Canadian consumers across eight product categories. This study shows that intracultural differences in consumer behavior are inadequately explained…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09596119610115970. When citing the…