Journal of Consumer Marketing: Volume 22 Issue 2

The cynical use of marketing to the unwitting consumer

Herbert Jack Rotfeld

To show how marketing is accused of having all sorts of powers to control consumers and segmentation itself is often accused of abusing consumers, and yet there are many times…

Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context

Byoungho Jin, Yong Gu Suh

Despite proven strategic significance and wide acceptance of private label products (PB), our understanding of PB in international markets is limited. The purposes of this study…

Loyalty trends for the twenty‐first century

Michael T. Capizzi, Rick Ferguson

As loyalty marketing programs have reached a state of maturity, the aim of this paper is to outline the key loyalty‐marketing trends for the twenty‐first century that can serve as…

Linking global market segmentation decisions with strategic positioning options

Salah S. Hassan, Stephen H. Craft

The purpose of this paper is to examine empirically the relationship between positioning strategies and bases of segmentation in international markets.

Consumer demand for informative labeling of quality food and drink products: a European Union case study

Efthalia Dimara, Dimitris Skuras

The purpose of this work is to examine the range of information consumers seek on labels of quality products and construct an indicative check‐list of various types of…

Customer retention is not enough

Stephanie Coyles, Timothy C. Gokey

Every company knows that it costs far less to hold on to a customer than to acquire a new one. That is why customer retention has become the Holy Grail in industries from airlines…

Collaborative Customer Relationship Management: Taking CRM to the Next Level

Janis Dietz

Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews

Karen P. Gonçalves