Journal of Consumer Marketing: Volume 37 Issue 5

How does personalization affect brand relationship in social commerce? A mediation perspective

Trang P. Tran, Michelle van Solt, James E. Zemanek Jr

This paper aims to tests a conceptual model capturing the influence of personalized advertising on customer perceptions of brands in social media and identifies three market…

Online shopping cart abandonment: a consumer mindset perspective

Daniel Rubin, Chrissy Martins, Veronika Ilyuk, Diogo Hildebrand

While the popularity of online shopping has increased in recent years, surprisingly little research has examined the factors affecting consumers’ behavior in this context…

What makes a brand interesting? Why care?

Aliosha Alexandrov, Birgit Leisen Pollack

Despite the common understanding of what interestingness is, few people can explain what makes something interesting. The purpose of this paper is to explore the theoretical…

Gender effects on odor-induced taste enhancement and subsequent food consumption

Yamen Koubaa, Amira Eleuch

The purpose of this paper is to test for gender-specific effects on odor-induced taste enhancement and subsequent food consumption in olfactory food marketing.

Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes

Dave Centeno, Jeff Jianfeng Wang

This paper aims to examine the effects of narrowing social distance with celebrity endorsers (i.e. via close relationship social categories) and their origin (i.e. local or…

The dynamic influence of culture on variation in consumers’ attachment of value to a product

Byung Joon Choi

Cross-cultural research based on the means-end chain (MEC) theory tends to overestimate the stability of the dominant chains of a cultural group; at the same time, it pays…

The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

Zahra Afaq, Amir Gulzar, Shahab Aziz

This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers…

The family grilling consumption experience in Mexico

Flor Morton, Teresa Treviño, Claudia Quintanilla

The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico.

Consumers’ reactions to unsubstantiated claims about ecological products

Magnus Söderlund, Jan Mattsson

The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.”

The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products

Jessica Keech, Maureen Morrin, Jeffrey Steven Podoshen

The increasing desire of consumers for socially responsible luxury products combined with fluctuating supplies in consumer markets are leading various industries to seek…