Journal of Consumer Marketing: Volume 22 Issue 3

And a comedian shall show journalists the way

Herbert Jack Rotfeld

To discuss the time when an overuse of a marketing perspective for a product is detrimental to the best interests of society. In this case, using marketing to drive journalistic…

An assessment of strategic corporate philanthropy on perceptions of brand equity variables

Joe M. Ricks

This study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to…

Fashion orientation, credit card use, and compulsive buying

Hye‐Jung Park, Leslie Davis Burns

As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of…

Religiosity and the construction of a cultural‐consumption identity

Andrew Lindridge

Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in…

He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions

Aviv Shoham, Vassilis Dalakas

The purpose of this paper was to examine the impact of Israeli children on family decision making.

Affiliate marketing and its impact on e‐commerce

Dennis L. Duffy

This article seeks to explore the inner workings of affiliate marketing.

Edited by Geoffrey P. Lantos The Influentials

Rosemary Polegato

The Globalization of Nothing

Joby John

Buzz: Harness the Power of Influence and Create Demand

David R. Fortin