Journal of Consumer Marketing: Volume 21 Issue 4

Do‐not‐call as the US Government's improvement to telemarketing efficiency

Herbert Jack Rotfeld

Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures…

Consumption patterns of Chinese urban and rural consumers

Tao Sun, Guohua Wu

As an exploratory study on rural and urban consumers in an emerging market like China, this paper presents empirical evidence about the impacts of economic development on consumer…

Reactions to unethical consumer behavior across six countries

Emin Babakus, T. Bettina Cornwell, Vince Mitchell, Bodo Schlegelmilch

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11…

The effects of aging on brand attitude measurement

Rama K. Jayanti, Mary K. McManamon, Thomas W. Whipple

Memory impairments in the elderly have been widely studied in the past. This study focuses on the effects of these memory impairments on the ability of mature consumers to respond…

A cross‐national study on children's purchasing behavior and parental response

Jayantha S. Wimalasiri

Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255…

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Robert Tian

Everything You Want: Understanding Consumers, Brands & Communications

Traci Warrington

High Trust Selling

Sylvia Keyes