Journal of Consumer Marketing: Volume 38 Issue 5

The influence of culture on consumer perceptions of deceptiveness

Haithem Zourrig, Mengxia Zhang, Kamel El Hedhli, Imene Becheur

This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness.

Voluntary simplicity: a content analysis of consumer comments

Petek Tosun, Selime Sezgin

The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most…

Impact of embodiment on attitude strength

Sunaina Shrivastava, Gaurav Jain, JaeHwan Kwon, Dhananjay Nayakankuppam

Traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. The…

Accumulating capital through social media: the transformative power of underrepresented fashion consumers

Lena Cavusoglu, Deniz Atik

Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied within…

Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics

Denni Arli, Tuyet-Mai Nguyen, Phong Tuan Nham

There is a perception that non-religious consumers are less ethical than religious consumers. Studies found prejudices against atheists around the world and assumed that those who…

“What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom

Stephane Ganassali, Justyna Matysiewicz

The purpose of this study is to gain a better understanding of the conditions in which consumer wisdom emerges. Based on some theories of dynamic moral and needs development, the…

Consumer collecting identity and behaviors: underlying motivations and impact on life satisfaction

Brian Spaid, Joseph Matthes

The purpose of this paper is to understand the role that collector identity salience and collecting behaviors have on life satisfaction. The authors also investigate the role that…

Understanding the ecologically conscious behaviors of status motivated millennials

Jacqueline Kilsheimer Eastman, Rajesh Iyer

This paper aims to test the relationship between millennials’ status motivation and their ecologically conscious consumer behavior (ECCB) and the mediating role of culture…

Cultural differences in gift recipients’ attitude and behavior toward disliked gifts

Theeranuch Pusaksrikit, Sydney Chinchanachokchai

The purpose of this paper is to examine the effects of cultural differences and the types of relationship closeness involved in recipients’ emotional and behavioral reactions…

Consumer skepticism about online reviews and their decision-making process: the role of review self-efficacy and regulatory focus

Fayez Ahmad, Francisco Guzmán

Despite skepticism, consumers rely on online reviews for their purchase decisions. However, academics mostly argue that skepticism has an inverse relationship with consumer…