Journal of Consumer Marketing: Volume 33 Issue 5

Co-creation of brand identities: consumer and industry influence and motivations

Eric Kennedy, Francisco Guzmán

This paper aims to develop an understanding of the phenomena of co-creation and how this practice is used in shaping brand identities. This research provides answers to questions…

Consumer perceptions and intentions toward smoking cessation tools

William D. Diamond

This paper aims to examine preferences for different smoking cessation tools, investigates smokers’ perceptions of these tools by examining their brand personalities and…

Influences of customer participation and customer brand engagement on brand loyalty

Birgit Andrine Apenes Solem

Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer…

Brand personality as a direct cause of brand extension success: does self-monitoring matter?

Graham Ferguson, Kong Cheen Lau, Ian Phau

Focusing on symbolic brands, this paper aims to re-test whether perceived â€∼fit’ between the personality of the parent brand, and the brand extension causes consumers to the feel…

Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

Johan C. Karremans, Mathieu Kacha, Jean-Luc Herrmann, Christophe Vermeulen, Olivier Corneille

The purpose of the present paper is to examine the effects of overconsumption on consumer evaluations of advertised brands. While the determinants and health consequences of…

Money meanings among French and American adolescents

Gregory M. Rose, Aysen Bakir, Elodie Gentina

This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic…

Narcissistic consumers in retail settings

Iman Naderi, Audhesh K. Paswan

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

Retrospective evaluations of playful experiences

Sayantani Mukherjee, Loraine Lau-Gesk

This paper aims to examine the impact of key affective moments of a playful experience on consumers’ overall retrospective evaluations.