Journal of Consumer Marketing: Volume 40 Issue 7

Buyer-seller negotiation in consumer markets: an intention congruence approach

Omar Shehryar

The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes…

The role of implicit theories in consumer intertemporal preference

Miyuri Shirai

This study aims to investigate the psychological process of intertemporal choices between larger-later and smaller-sooner monetary options. Prior research showed consumer…

Exploring the role of innovation attributes on mobile payment adoption

Denni Arli, Marat Bakpayev

Consumers worldwide are increasingly adopting mobile payments. However, despite its global popularity, this innovation did not diffuse among American consumers extensively. As of…

Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers: a parallel mediation approach

Jaspreet Kaur, Sangeeta Gupta, Lata Bajpai Singh

Sustainable consumption is an important topic for different industries, including the fashion industry. Despite a favourable attitude of consumers towards sustainable products in…

Market segmentation based on customer experience dimensions extracted from online reviews using data mining

Shweta Pandey, Neeraj Pandey, Deepak Chawla

This study aims to develop a practical and effective approach for market segmentation using customer experience dimensions derived from online reviews.

Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label

Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres

The purpose of this study is to investigate genetically modified food labeling effects on dietary restrained consumers’ perception and purchase intention based upon various labels…

Understanding impulse buying: a two-faceted tale

Cherouk Amr Yassin, Ana Maria Soares

Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions…

Exploring the psychological characteristics of style and fashion clothing orientations

Kristian Steensen Nielsen, Tina Joanes, Dave Webb, Shipra Gupta, Wencke Gwozdz

This study aims to examine the conceptual distinction of two clothing orientations – style orientation and fashion orientation. Style and fashion orientations both express…

CSR-authenticity and conciliation after service failure: the role of apology and compensation

Gizem Atav, Subimal Chatterjee, Basak Kuru

This paper aims to explore how authentic corporate social responsibility (CSR) activities can serve as a proactive service recovery tool and shield service providers from the…

Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty

Corliss Thornton, Lenita Davis, Bruce Weinberg

Advertisements often use fear appeals to encourage prevention focused behaviors. This approach has been somewhat successful in changing attitudes and behaviors, often encouraging…

I don’t like it but I use it: how online physician reviews affect readers’ trust

Shabnam Azimi, Sina Ansari

Recent research suggests that more than two-thirds of people use online reviews to find a new primary care physician (PCP). However, it is unclear what role review content plays…

The bright and dark sides of online customer engagement on brand love

Noel Yee Man Siu, Tracy Junfeng Zhang, Raissa Sui-Ping Yeung

Drawing on conservation of resources theory, this study aims to investigate the impact of online customer engagement on brand love via dual mediating mechanisms, empowerment…

Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships

Nancy H. Brinson, Laura L. Lemon, Coral Bender, Annika Fetzer Graham

The purpose of this study is to examine whether consumers are able to critically evaluate promotional content presented by a podcast host with whom they have a parasocial…

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

Elmira Shahriari, Hamid Abbassi, Ivonne M. Torres, Miguel Ángel Zúñiga, Nourah Alfayez

The purpose of this paper is to examine the extent to which cultural differences and slogan meaning type affect the role of comprehension in attitude toward the ad (A_ad) and…

How electronic word of mouth (eWOM) shapes consumer social media shopping

Brittany Beck, Melanie Moore Koskie, William Locander

This study aims to contribute to the ongoing discussion of how consumers approach shopping directly via social media by explicating decisions related to trust on social media and…