Journal of Consumer Marketing: Volume 31 Issue 3

Do females in advertisements reflect adolescents’ ideal female images?

The purpose of this study was to investigate how Chinese adolescent girls and boys construct their own ideal female images in response to gendered advertisements based on Arnett’s…

Mind-reading versus neuromarketing: how does a product make an impact on the consumer?

This research study aims to illustrate the mapping of each consumer’s mental processes in a market-relevant context. This paper shows how such maps deliver operational insights…

Self-efficacy as an antecedent of cognition and affect in technology acceptance

This paper aims to examine whether self-efficacy plays an important role in shaping the effect of cognition and affects in high technology adoption. It also examines whether…

Consumer perceptions of salesperson gender and credibility: an evolutionary explanation

The purpose of this study was to assess the utility of the homophily theory and the related concept of source similarity which predict that a male salesperson is more effective in…

Sales promotion influencing consumer brand preferences/purchases

This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the…

Correlates of customer loyalty to financial institutions: a case study

The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and…

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Religion in Consumer Society: Brands, Consumers and Markets

Psychological Foundations of Marketing

The Routledge Companion to Digital Consumption

Executive summary of “Mind reading versus neuromarketing: how does a product make an impact on the consumer?”

Executive summary of “Consumer perceptions of salesperson gender and credibility: an evolutionary explanation”

Executive summary of “Do females in advertisements reflect adolescents’ ideal female images?”

Executive summary of “Correlates of customer loyalty to financial institutions: a case study”

Executive summary of “Self-efficacy as an antecedent of cognition and affect in technology acceptance”

Executive summary of “Sales promotion influencing consumer brand preference/purchases”

Editorial