Journal of Consumer Marketing: Volume 27 Issue 2

Hybrid car purchase intentions: a cross‐cultural analysis

Jason D. Oliver, Seung‐Hee Lee

This paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car.

Private label branding in China: what do US and Chinese students think?

Robert A. Lupton, David R. Rawlinson, Lori A. Braunstein

This exploratory research paper aims to contribute to the international marketing and brand development literature by demonstrating that significant cross‐national differences…

Gender, store satisfaction and antecedents: a case study of a grocery store

Øyvind Helgesen, Erik Nesset

In social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much…

Choosing non‐conventional treatments: consumers' attempt at controlling health care

Rajasree K. Rajamma, Lou E. Pelton

The purpose of this study is to explore the determinants of consumer's propensity to choose non‐conventional treatment protocols using control theory as the theoretical framework.

Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Sarkis Benlian

This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer…

Accelerating structured consumer‐driven package design

Alex Gofman, Howard R. Moskowitz, Tõnis Mets

This paper seeks to explore approaches to consumer‐driven optimization of package design utilizing a novel modified conjoint analysis approach. The approach allows for dynamic…

Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

Srinivas Durvasula, Steven Lysonski

China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly…

The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard P. Prendergast, Alex S.L. Tsang, Cherry N.W. Chan

Globalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to…

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game

George R. Cook

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

Byron Keating

The Age Curve: How to Profit from the Coming Demographic Storm

Zinaida Taran

Jump on the bandwagon – it’s the last one: new developments in online promotion

Dennis A. Pitta

Editorial

Richard C. Leventhal