Journal of Consumer Marketing: Volume 36 Issue 4

A content analysis of organic product package designs

Polymeros Chrysochou, Alexandra Festila

Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This…

When does creativity matter: the impact of consumption motive and claim set-size

Ilgım Dara Benoit, Elizabeth G. Miller

This paper aims to identify two boundary conditions (consumption motive and claim set-size) affecting the effectiveness of an advertisement’s creativity.

How do smokers respond to pictorial and threatening tobacco warnings? The role of threat level, repeated exposure, type of packs and warning size

Sophie Lacoste-Badie, Karine Gallopel-Morvan, Mathieu Lajante, Olivier Droulers

This study aims to investigate the role of two structural factors – threat level depicted on fear messages and warning size – as well as two contextual factors – repeated exposure…

Developing brand emotions across cultures: effects of self-construal and context

Alexander Jakubanecs, Magne Supphellen, Hege Mathea Haugen, Njål Sivertstøl

The purpose of this paper is to study the nature of brand emotions elicited by advertising stimuli across cultures and the process underlying such emotional experiences.

Payment methods and their effect on durable goods replacement

Aruna Divya Tatavarthy, Kanchan Mukherjee

Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long…

How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing

Preeti Narwal, Jogendra Kumar Nayak

This paper aims to investigate consumer behaviour in response to social norms under pay-what-you-want (PWYW) pricing. Specifically, it explores the critical role of social norms…

Thinking about service encounters boosts talking about them

Magnus Söderlund, Jan Mattsson

This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a…

All-natural versus organic: are the labels equivalent in consumers’ minds?

Clinton Amos, James C. Hansen, Skyler King

This paper aims to investigate inferences consumers make about organic and all-natural labeled products in both food and non-food contexts using the health halo effect as a…