Journal of Consumer Marketing: Volume 5 Issue 1

DIRECT MARKETING TO CONSUMERS

Rick Roscitt, I. Robert Parket

This article explores how the introduction of a family of advanced information management sciences has dramatically altered modern direct marketing in the consumer marketplace. In…

BEYOND CONSUMER DECISION MAKING

John C. Mowen

This article proposes that consumer purchase behavior may be viewed from three perspectives — the decision making, the experiential, and the behavioral influence. The…

SURVEY RESEARCH: CURRENT PROBLEMS AND FUTURE OPPORTUNITIES

George Gallup

The field of survey research, driven at a fast pace by exploding technology, promises an exciting future. This future, however, is threatened by a number of growing, unresolved…

PRICE DISCRIMINATION AND ITS IMPACT ON SMALL BUSINESS

Norton E. Marks, Neely S. Inlow

This study was undertaken to determine what trends have been occurring in price discrimination in the United States over the past 25 years. The vehicle here will he U.S. District…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024727. When citing the article, please…

GRAY MARKETS IN THE UNITED STATES

Larry S. Lowe, Kevin McCrohan

This paper examines the gray market for consumer products, with a particular emphasis on the reasons for gray market growth, the distinct channels of distribution for gray market…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024733. When citing the article, please…

GENERATING MARKETING IDEAS WHEN FORMAL RESEARCH IS NOT AVAILABLE

Eugene Del Vecchio

While worldwide revenues for the 44 leading market research companies exceeded $1.5 billion in 1985, there are still many marketing executives who can't afford to institute a full…