Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024727. When citing the article, please cite: Robert O. Jordan, (1988), “GOING GLOBAL: HOW TO JOIN THE SECOND MAJOR REVOLUTION IN ADVERTISING”, Journal of Services Marketing, Vol. 2 Iss: 2, pp. 65 - 70.

Citation

(1988), "Erratum", Journal of Consumer Marketing, Vol. 5 No. 1, pp. 39-44. https://doi.org/10.1108/eb008217