PRICE DISCRIMINATION AND ITS IMPACT ON SMALL BUSINESS

Abstract

This study was undertaken to determine what trends have been occurring in price discrimination in the United States over the past 25 years. The vehicle here will he U.S. District Court actions filed and decisions rendered under the Robinson‐Patman Act from 1961 through 1986. Marketing practitioners and educators have long been discussing the relative impact of the Robinson‐Patman Act on pricing practices. In the years following passage of the Act in 1936, these marketing professionals have felt that noncompliance would bring down the wrath of the federal government. And, for the most part, this fear was well founded. If, in fact, Robinson‐Patman is alive and well today, are large firms practicing discriminatory pricing? If so, are they discriminating and not being prosecuted? Or are they discriminating in price, being prosecuted, and not being convicted of the charge?

Citation

Marks, N.E. and Inlow, N.S. (1988), "PRICE DISCRIMINATION AND ITS IMPACT ON SMALL BUSINESS", Journal of Consumer Marketing, Vol. 5 No. 1, pp. 31-38. https://doi.org/10.1108/eb008216