Table of contents
In smartness we trust: consumer experience, smart device personalization and privacy balance
Sylvia Chan-Olmsted, Huan Chen, Hyehyun Julia KimDrawing on the personalization–privacy paradox and guided by means–end analysis, this study explores how consumers balance their concerns for privacy and the benefits of smart…
Effects of consumer suspicion: a review and agenda for future research
Artemis Panigyraki, Athanasios PolyportisThe objective is to identify the effects of suspicion as well as knowledge gaps, especially in noninterpersonal contexts. This study aims to propose a robust framework for future…
Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control
Estelle van Tonder, Daniel J. Petzer, Sam FullertonCustomers’ proactive helping behaviours involving personal initiative taking may present an effective solution for assisting other customers in avoiding harmful brands…
Factors influencing luxury service brand extension in a developing country
Jiseon Ahn, Meiling GaoDespite the prevalence of luxury brand extension in the service industry, customers tend to be skeptical of the value of the extended brand. This study aims to investigate whether…
The adoption of smart services: do privacy concerns, trust in benevolence and usage experience matter?
Catherine Viot, Charlotte Lecuyer, Caroline Bayart, Agnès LanciniThe purpose of this research is to investigate the influence of service provider benevolence trust and privacy concerns on the intention to adopt smart services (SS), in line with…
Conspicuous compensatory consumption: scale development and initial validation
Hadeer Hammad, Noha El-BassiounyThis study aims to develop and validate a measure for conspicuous compensatory consumption. Compensatory consumption phenomenon is gaining increased significance in consumer…
Generation Z’s intention to use digital fashion items in the Metaverse
Matilde Milanesi, Giulia Monteverde, Andrea Runfola, Ivana Kursan Milaković, Simone GuerciniFashion companies have been among the first to ride the new trend and develop projects for the Metaverse, considering Generation Z (Gen Z) as a relevant target. The paper aims to…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel