Table of contents
Remarketing of Autos: The Role of Auctions in the Auto Distribution Revolution
Roger D. BlackwellMarketing institutions emerge and evolve in response to changes in themarketing environment. Describes such changes in one of North America′smost vital areas of marketing …
The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses
Tim H. Dodd, Steve MorseConsumer interest concerning the health aspects of food products hasgrown in recent years. Consequently, media attention to scientificstudies about the beneficial or detrimental…
Consumer Response to Corporate Environmental Advertising
Joel J. DavisAn overwhelming majority of consumers have stated that their productpurchase decisions are, at least in part, influenced by their view ofthe parent company′s environmental concern…
Effectiveness of Brand‐related 15‐second Commercials
Scott Ward, Terence A. Oliva, David J. ReibsteinWhile 15‐second commercials appeared to have peaked at 40 percent interms of network usage in the US, it appears that the commercial formatis here to stay. A recent development…
The Effect of Information Overload on the Innovation Choice Process: Innovation Overload
Paul A. Herbig, Hugh KramerInformation Overload is a subject of immense debate among consumermarketeers; can too much information overload a consumer and causeadverse judgmental decision making? What…
Marketing Management: A Simple Quiz to Help Your Company Master Marketing
Robert E. KearneyTechnological and market changes make it increasingly difficult tomanage marketing organizations and programs. These changes have affectedhow products and services are taken to…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel