Table of contents
Japanese Consumer Protection
Paul A. Herbig, Frederick A. PalumboJapan′s consumers are said to be the most meticulous and demandingconsumers in the world – expecting only the best in quality and servicefrom the merchant. However true this may…
Gaining a Competitive Advantage by Analyzing Aggregate Complaints
John A. Schibrowsky, Richard S. LapidusWhile many firms have developed programs to handle individualcomplaints, few have implemented programs to analyze aggregatecomplaints over time. Attempts to fill that void and…
The Industry‐specific Basis of the Market Share‐Profitability Relationship
J. Martin Fraering, Michael S. MinorThis is a follow‐up of a study conducted by William Shanklin andpublished in 1988. He found a positive relationship between market shareand return on total assets, but concluded…
Setting Promotional Goals: A Communications′ Relationship Model
David B. JonesPresents a communications relationship model for setting promotionalgoals. The model divides promotional objectives into short, mid‐ andlong‐range goals and helps present…
Protecting Your Business Image: The Supreme Court Rules on Trade Dress
Meg Rosen, Frank AlpertThe Supreme Court has made its first ruling on “trade dress”. Trade dresswas defined by the Supreme Court as “...the overall image of thebusiness”. The Court granted protection to…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel