Japanese Consumer Protection

Abstract

Japan′s consumers are said to be the most meticulous and demanding consumers in the world – expecting only the best in quality and service from the merchant. However true this may be, how protected are these consumers by their own government? In an irony of place and time, the world′s toughest consumers are probably the world′s least protected. Examines consumer protection laws and entitlements in Japan, how the disfranchisement of the Japanese consumer evolved, and projects future directions for the Japanese consumer movement.

Citation

Herbig, P.A. and Palumbo, F.A. (1994), "Japanese Consumer Protection", Journal of Consumer Marketing, Vol. 11 No. 1, pp. 5-14. https://doi.org/10.1108/07363769410053655