Journal of Consumer Marketing: Volume 12 Issue 3

Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts

Terrell G. Williams, Mark E. Slama

The market maven is looked to by others for a wide variety ofproduct, price, brand, and shopping information. The market maven scaleand questions regarding the importance of…

Birth order as a market segmentation variable

Reid P. Claxton

Birth order studies have an established history in the academicworld just as demographics have an established history in marketing.Discusses how birth order may influence several…

Shop ′til you drop: tales from a physically challenged shopper

Carol Felker Kaufman

Consumer behavior is the behavior of people – at home, in thestore, on the street – just about everywhere people are thinkingabout, purchasing, using and being satisfied or…

Japanese attitudes toward American business involvement in Japan: an empirical investigation

Syed H. Akhter, Toshikazu Hamada

Examines Japanese attitudes and behavioral intentions toward USproducts, firms, and government. Findings indicate that, althoughJapanese consumers do not regard US products as…