Journal of Consumer Marketing: Volume 21 Issue 2

Endowed faculty chairs are a waste of money (except mine)

Herbert Jack Rotfeld

Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’…

Promoting brand benefits: the role of consumer psychographics and lifestyle

Ulrich R. Orth, Mina McDaniel, Tom Shellhammer, Kannapon Lopetcharat

Because consumers can vary greatly in their value composition, they may seek a range of different benefits from products and brands and hence will react differently to marketing…

What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

Gianfranco Walsh, Kevin P. Gwinner, Scott R. Swanson

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those…

Patronage motives of mature consumers in the selection of food and grocery stores

George Moschis, Carolyn Curasi, Danny Bellenger

We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since…

Strategies for influencing parental decisions on food purchasing

Marie Marquis

In 2002, Story et al. proposed an ecological model for understanding the individual and environmental factors that influence young consumers’ eating behaviors. The theoretical…

An assessment of supermarket loyalty cards in one major US market

Joseph A. Bellizzi, Terry Bristol

A survey was conducted in a large US metropolitan area of the West. The objective of the study was to determine if loyalty cards issued by supermarkets are actually associated…

Marketing to the Mindset of Boomers and Their Elders

John H. Melchinger

Trading up: The New American Luxury

Traci Warrington

Shopping for Identity

Janis Dietz