Table of contents
How game difficulty and ad framing influence memory of in-game advertisements
Frank Dardis, Mike Schmierbach, Brett Sherrick, Britani LuckmanIn-game advertising continues to increase in importance for both industry and academia. However, game difficulty – an important, real-world factor – has received little attention…
The influence of culture on impulse buying
Aylin Cakanlar, Tram NguyenThis study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.
Gift-selection for close recipients: how perceived similarity of preferences affect giver’s attitude
Sumit Sarkar, Arundhati Sarkar BoseThis paper aims to investigate the impact of gift-givers’ perception of relational closeness on their gift-selection attitude and eventual selection when the gift is not a…
The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis
Tatiana Anisimova, Jan Weiss, Felix MavondoDrawing on the stimulus–organism–response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate…
Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs
James Lappeman, Joel Chigada, Pragasen PillayThis study provides empirical evidence for the impact that income and expenditure fluctuations have on understanding the fundamentals of BoP household share-of-wallet in South…
Addie’s coffin: consumption decisions in pursuit of an appropriate death
Steven W. Kopp, Elyria KempResearch on death and dying in Western culture holds that individuals engage in a denial and repression of thoughts about death. However, this paper aims to propose that some…
Listening and perseverance – two sides to a coin in quality evaluations
Narayan Janakiraman, Jorge Bullemore, Leslier Valenzuela-Fernández, Jorge Fernando JaramilloThe purpose of this study is to examine how a service provider’s offer quality is evaluated (OQ).This study shows that attitude toward the salesperson in a service context (AS) is…
Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions
Reto Felix, Jacob AlmaguerResearchers have become increasingly interested in the construct of psychological ownership in recent years. The purpose of this paper is to extend the target of psychological…
Antecedents of indebtedness for low-income consumers: the mediating role of materialism
Celso Augusto de Matos, Valter Vieira, Katia Bonfanti, Frederike Monika Budiner MetteThe purpose of this is to propose a model in which materialism is a mediator of the effects of self-esteem, impulsiveness, attitude toward debt, attitude toward credit card and…
Antecedents and consequences of self-congruity: replication and extension
Eugene Cheng-Xi Aw, Leisa Reinecke Flynn, Han Xi ChongThe purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test the…
Consumer perceptions of genetically modified foods: a mixed-method approach
Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. GriffithsThis paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM) (transgenic) ingredients across plant and…
Unethical consumer behavior: the role of institutional and socio-cultural factors
Arpita Agnihotri, Saurabh BhattacharyaThe purpose of this study is to explore how institutional trust, frugality and materialism motivate consumers’ unethical behavior.
Examining attitudes on pay for low level workers: do consumers care?
Nora MoranThis paper examines whether decisions to improve pay for low-level employees lead to more positive attitudes toward firms, depending on firm’s service reputation.
Explaining socially responsible consumption
Gerard Paul Prendergast, Alex S.L. TsangConsumers are becoming increasingly socially conscious when making their purchasing decisions, which in turn is providing an incentive for firms to integrate social responsibility…
Who’s responsible? Representatives’ autonomy alters customers’ emotion and repurchase intentions toward organizations
Daniel B. Shank, Dawn T. RobinsonThis paper aims to present and test a model of how the autonomy of an organization’s representative alters the effects of customer experiences on customer emotions and…
Consumer psychological motivations to customer brand engagement: a case of brand community
Jitender Kumar, Jogendra Kumar NayakThis paper aims to explore the psychological motivations behind customers’ engagement with the brands and further investigate the effect of brand engagement on brand attachment…
Constrained purchase decision-making process at the base of the pyramid
Nanda Choudhury, Srabanti Mukherjee, Biplab DattaThe purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid…
Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations
Kevin P. Newman, Rebecca K. TrumpCompanies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when…
Sender outcomes of online word-of-mouth transmission
Cuiping Chen, Tao (Tony) GaoDespite the importance of online word-of-mouth (WOM) communication to senders, receivers and concerned companies alike, a surprisingly limited amount of research exists on the…
Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students
Mira Lee, Jieun Lee, Elizabeth QuilliamThis study examined both American and Korean consumers’ motivation to share marketer-generated content (MGC) on Facebook and how these motives are related to the frequency of…
What kind of video gamer are you?
Nadia Jimenez, Sonia San-Martin, Carmen Camarero, Rebeca San Jose CabezudoThis paper aims to attempt to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their…
Customer service communication with customers with disability
Susan Elizabeth Taylor, Susan Balandin, Erin Wilson, Kevin MurfittThe purpose of this paper is to review published research on retail customer service communication with people with complex communication needs (CCN) and impacts on their social…
Product knowledge and information processing of organic foods
Julie V. Stanton, Laurel Aynne CookThis paper aims to examine how product knowledge influences consumers to consider available information before choosing between organic and non-organic options. As “certified…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel