Journal of Consumer Marketing: Volume 34 Issue 5

When is it necessary to localise product packaging?

Huda Khan, Larry Lockshin, Richard Lee, Armando Corsi

The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the…

Underdog effects: the role of consumption domain and retail crowding

Miyuri Shirai

When communicating with consumers, firms frequently highlight their underdog status to evoke a favorable attitude. Previous research has confirmed consumer preference for…

Evaluation effects of bundle size and price presentation

Marit Gundersen Engeset, Birger Opstad

Marketers often combine products in bundles to increase demand. Research has shown that itemizing the prices of the individual products in the bundle raises evaluations in some…

Posting purchases on social media increases happiness: the mediating roles of purchases’ impact on self and interpersonal relationships

Jingyi Duan, Ruby Roy Dholakia

The purpose of the present research is to investigate how consumers’ purchase posting behavior on social media influences their own happiness.

Attitudinal determinants of environmentally sustainable behavior

Audhesh Paswan, Francisco Guzmán, Jeffrey Lewin

This study aims to focus on people’s pro-environmental behavior and investigates its dimensions and determinants. As environmental sustainability attracts increased scrutiny…

Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?

Graham Bullock, Christopher Johnson, Brian Southwell

The purpose of this paper is to examine different strategies for an increasing adoption of “environmentally friendly” products. Scholars have consistently shown that consumers…

Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action

Yu Liu, Sigal Segev, Maria Elena Villar

The purpose of this paper is to compare the effectiveness of the cognitive-affect behavior (CAB) model and the theory of reasoned action (TRA) model as well as their extended…

Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors

Delphine Le Serre, Karin Weber, Patrick Legohérel, Karim Errajaa

This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature…